社群介绍：
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">主讲人</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">李坤恒</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">资深零售品牌管理顾问</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"><span style="font-family: 宋体;">美国</span> NLP <span style="font-family: 宋体;">大学高级执行师</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">NLP<span style="font-family: 宋体;">教练式零售运营系统创始人</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"><span style="font-family: 宋体;">李坤恒老师专注于服饰企业零售管理、终端运营、效能提升等核心业务领域十余年，具备丰富的一线品牌服务经历和实战经验！同时李老师又将</span>NLP<span style="font-family: 宋体;">教练技术、美国科学催眠系统、日本零售带教系统与中国零售业现状相结合，致力于服饰行业管理效能提升及盈利模式创新。特别是在受到互联网及移动互联冲击的近几年，深入钻研实体零售行业的突破之路。倡导以顾客价值为核心，以员工价值为导向，以项目推动的模式实现实体零售行业的变革之路。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"><span style="font-family: 宋体;">李老师服务过的项目部分：娇鼎女装：零售服务提升项目项目总监；意尔康鞋业：零售运营标准打造项目总顾问；蜘蛛王鞋业：零售教练业绩提升项目总顾问；赛琪运动：</span>NLP<span style="font-family: 宋体;">教练式主题化业绩提升项目总顾问； 金利来皮具：终端业绩提升系统总顾问等等。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">课程</span><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">简介</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">这是一门教练式零售运营管理体系，让企业业绩快速提升的实操课程。</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"><span style="font-family: 宋体;">本课程详解零售运营</span>5<span style="font-family: 宋体;">大体系内容：</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">1.<span style="font-family: 宋体;">学习体系：提高导购销售能力实现业绩增长；</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">2.<span style="font-family: 宋体;">考核体系：服务技能通过考核，保障落地执行效果；</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">3.<span style="font-family: 宋体;">带教体系：中层＋导购</span><span style="font-family: Calibri;">+</span><span style="font-family: 宋体;">店长，陪伴式带教，对员工技能进行纠偏并评估；</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">4.<span style="font-family: 宋体;">跟进体系：业绩跟进，能力跟进，计划跟进，跟进问题进行纠偏和辅导；</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">5.<span style="font-family: 宋体;">服务薪酬机制：通过服务薪酬的调整，激发员工服务意识。让学员学到一套全新的陪伴式落地模式，打造促利润、提业绩的终端运营模式。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">【你将收获】</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">1.<span style="font-family: 宋体;">实战的技能：注重培训现场的理论知识演练、话术提炼总结和课后的跟进辅导，使学员能真正做到即学即用，举一 反三，达到培训价值最大化。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">2.<span style="font-family: 宋体;">专业能力的提升：以专业能力协助客户分析、评估、设计培训服务。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">3.<span style="font-family: 宋体;">实用的方法和技巧：多年服务于著名时尚品牌企业的工作经历，拥有近百个时尚品牌、数万家零售店铺管理及培训经验，提供给客户的永远都是最实用最前沿的服务。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">4.<span style="font-family: 宋体;">科学的人才培养体系：培养新型零售运营人才，提升企业竞争力</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">课程大纲：</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">1<span style="font-family: 宋体;">疫情之后零售企业面临的困局是什么？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">2<span style="font-family: 宋体;">零售企业的突破口——新的天时、地利、人和</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">3<span style="font-family: 宋体;">从红海迈向蓝海——从生客转向熟客生意</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">4<span style="font-family: 宋体;">实现逆势增长的四个关键要素</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">5<span style="font-family: 宋体;">案例解读：如何抓住消费者心理，实现利润高增长</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">6<span style="font-family: 宋体;">让你的货品变得值钱的方法——定价差异化</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">7<span style="font-family: 宋体;">提高纯利润的法宝：加价和提高平均折扣（上）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">8<span style="font-family: 宋体;">提高纯利润的法宝：加价和提高平均折扣（下）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">9<span style="font-family: 宋体;">如何给熟客订货，才能实现真正的高利润？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">10<span style="font-family: 宋体;">你做的是生客还是熟客生意？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">11<span style="font-family: 宋体;">熟客的经营逻辑和演变规律</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">12<span style="font-family: 宋体;">做好这五个步骤，生客才能变熟客</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">13<span style="font-family: 宋体;">案例实操：从引客到成交的完整操作流程（上）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">14<span style="font-family: 宋体;">案例实操：从引客到成交的完整操作流程（下）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">15<span style="font-family: 宋体;">零售门店丞需改变的三个人才现状</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">16<span style="font-family: 宋体;">如何通过标杆店人才培养，实现人才的标准化复制？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">17<span style="font-family: 宋体;">导购、店长和中层，如何找准自己的角色定位？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">18<span style="font-family: 宋体;">合格的导购和店长，要掌握哪些必备技能？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">19<span style="font-family: 宋体;">合格的中层领导，要掌握哪些必备技能？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">20<span style="font-family: 宋体;">人才培养要遵循哪三大规律（上）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">21<span style="font-family: 宋体;">人才培养要遵循哪三大规律（下）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">22<span style="font-family: 宋体;">带教技能的落地流程和人才评估工具</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">23<span style="font-family: 宋体;">执行系统落地的过程中，要避开哪六大误区？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">24<span style="font-family: 宋体;">利润倍增落地执行系统的五大操作流程（上）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">25<span style="font-family: 宋体;">利润倍增落地执行系统的五大操作流程（下）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: Calibri; mso-fareast-font-family: 宋体; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">【适合人群】</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">1.<span style="font-family: 宋体;">总经理 部门经理 区域经理督导 店长</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">2.<span style="font-family: 宋体;">从事零售终端店面运营的门店店长、导购</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">3. <span style="font-family: 宋体;">想从事终端零售销售的人员</span></span></p>
